An electronic auction has been announced for a media campaign to promote Tatarstan's tourism potential
The State Procurement Committee of the Republic of Tatarstan has announced an electronic auction for a media advertising campaign to promote the tourism opportunities of the Republic of Tatarstan on the Internet. The initial maximum contract price is 2.45 million rubles.
According to the terms of reference, the contractor will have to organize an advertising campaign in the popular geoservices Yandex Maps and Yandex Navigator. This will effectively reach an audience that is actively planning their trips using digital services.
The advertising campaign is aimed at residents of Russia's largest cities: Moscow, St. Petersburg, Yekaterinburg, and Nizhny Novgorod, aged 25 to 54, who are interested in recreation and travel. According to the terms of reference, the minimum campaign reach should be more than 1.6 million unique users.
Advertising banners should be made based on the tourist brandbook of the Republic of Tatarstan.