An advertising campaign to promote the tourism opportunities of the Republic of Tatarstan will be launched on the Internet

A media advertising campaign to promote the tourism opportunities of the Republic of Tatarstan will be held on the Internet. Information about the electronic auction for the provision of services was posted by the State Procurement Committee of the Republic of Tatarstan. The initial price of the contract is 5.8 million rubles. The customer is the State Committee of the Republic of Tatarstan for Tourism.

The contractor will have to ensure that the display campaign is carried out on the Yandex advertising network. To do this, it will be necessary to develop at least 5 variants of advertising banners based on the Tatarstan tourist brandbook with links to the customer's Internet resources. The potential audience is residents of Moscow, St. Petersburg, Volgograd, Krasnoyarsk and Omsk aged 18 and over. The frequency of banner ads is at least 3 impressions per 7 days per Internet user.

According to the results of the advertising campaign, the minimum coverage should be at least 6.6 million unique Internet users. The minimum number of banner ads is 56.5 million impressions — during the entire period of execution of the state contract. The term of service provision is from the date of conclusion of the contract until December 31, 2024 inclusive.