Tatarstan's tourism opportunities are being promoted through the Yandex network
The State Procurement Committee of the Republic of Tatarstan has announced an electronic auction for the launch of a media advertising campaign. The purpose of the campaign is to promote the tourism opportunities of the Republic of Tatarstan and popularize the mobile application. The customer is the RT State Committee for Tourism.
The customer expects to attract at least 4,000 smartphone users (Android and iOS) to install a special travel application. More than 95% of installations must be carried out by residents of Russia.
The advertisement will be placed on the Yandex network. The performer will need to create five unique ads and set up a targeted display of ads to Internet users.
The initial cost of the contract is 1 million rubles. Financing is provided from the budget of Tatarstan. Applications from performers are open until July 21, 2025.